Sales & Marketing in Filtration
- WFI Team
- Sep 17, 2025
- 2 min read
Updated: Sep 24, 2025
WFI is thrilled to launch a new courses Sales & Marketing in Filtration on September 30, 2025, 8-10 AM EDT. This course is designed for sales and marketing personnel at all levels—from entry to executive—and for anyone who wants to better understand how sales and marketing drive success in the filtration industry.
Lead Instructor: Mark Willingham, President, Filtrate Solutions, USA Panelists:
Nick Agopian, MBA, President, Reviveaire, USA
Matt Cox, MBA , Sales Manager, Superior Felt & Filtration, USA
Richard Lydon , Secretary-General, The Filtration Society, UK Philippe Wijns, MBA, Founder , CleverSustainability, Germany
Kirsten Kulik CEO , FAST Innovations, LLC, USA
Moderator:
Mike Malloy, Communiations Director, WFI, USA
Agenda
Sales definition & filtration industry overview
Sales in business strategy: mission statements & plans
Fundamentals: needs analysis, value selling, closing, objections
Customer relationship management & segmentation
Pricing, profit margins, growth rates, and financial results
Hiring sales personnel & compensation strategies
Best practices for market research & marketing plans
Legal considerations in sales & contracts
How AI Is Transforming Market Research, Marketing, and Sales in Filtration
New Developments, Opportunities, and Trends
Panel Discussion and Live Q&A
Welcome from WFI 2025 Chairs
On behalf of the WFI 2025 organizing committee and all the distinguished speakers, we invite you to join us at the World Filtration Institute 2025 Annual Conference (WFI 2025), December 2–3, 2025, 8:00 AM to 12:00 PM EST. The theme of this year’s conference is “Filtration for a Healthy, Resilient, and Sustainable World.” Our distinguished international experts will explore the latest advances in filtration and separation technologies for clean air and clean water, and their critical roles in protecting human health, safeguarding critical equipment, and improving the environment.
The virtual conference will feature the six advanced sessions:
Filtration Innovations for Resilient & Healthy Buildings (Chair: Tyler Smith)
New Technologies for Sustainable Filtration (Chair: Mike Clark)
Filtration Advances for Emerging Technologies (Chair: Nick Agopian)
Circular Economy and Sustainable Filtration (Chair: Richard Lydon)
Regulations, Tariffs, and Resilient Global Operations (Chair: Paul Marold)
Smart Filtration: Sensors, Data, and AI Innovations (Chair: Dr. John Mckeon)
WFI 2025 brings together global experts, industry leaders, and researchers to share insights, innovations, and strategies shaping the future of filtration and separation. Whether you're focused on air, water, energy, manufacturing, or advanced materials, this event will provide a powerful platform to learn, connect, and collaborate. Don’t miss this unique opportunity to engage with the forefront of filtration innovation and be part of the solution for a cleaner, healthier, and more sustainable world.
We look forward to welcoming and seeing you online at WFI 2025!
