Filtration Hour: Filtering the Air Quality Noise
- WFI Team
- Feb 7
- 3 min read
Updated: 5 days ago
🌍Join Global Experts at Filtration Hour!
📅 Date: Feb 19, 2026
⏰ Time: 10:00 AM Eastern Time (US and Canada)
🎤 Topic: Filtering the Air Quality Noisehnologies
In an era of abundant data yet elusive clarity, the global air quality landscape has become overwhelming and "noisy." We are inundated with conflicting approaches, fragmented regulatory standards, and a proliferation of "green" technologies that often promise more than they deliver. This cacophony complicates decision-making and obscures the urgent reality: the technology exists, but our implementation strategies are falling short.
This “Filtration Hour” aims to cut through the noise and propose a fundamental realignment of our environmental priorities. This session will challenge the status quo, arguing that we can no longer treat filtration and air quality management as "low-hanging fruit" used to mask unchecked anthropogenic emissions. Instead, we must pivot from reactive damage control to a proactive, standardized governance model that views clean air not as a luxury, but as a non-negotiable pillar of the built environment.
Distinguished Panel Experts:
Dr. Paula Olsiewski, Contributing Scholar, Johns Hopkins Center for Health Security, USA
Nick Agopian, President, Reviveaire LLC, USA
Suzana Vidaković, Filtration Expert, Germany
Heike Krüger, Honorary Board Chair, Nano-Control, Germany
Surendar Balakrishnan, Co-Founder & Editorial Director, CPI Industry, UAE
The session will be chaired by Dr. Iyad Al-Attar, Strategic Director, and co-moderated by Mitch McCreary, Marketing Director, and Mike Malloy, Communications Director, of WFI.
Key Themes for Realignment Include:
From "Thermal Comfort" to "Health First":
Moving HVAC and urban planning standards beyond temperature control to prioritize infection control, filtration efficiency, and cognitive well-being.
Air Quality Governance: Elevating regulatory frameworks from passive, voluntary guidelines to enforceable mandates that hold stakeholders accountable and standardize best practices across borders.
Data Integrity vs. Data Noise: Transitioning from isolated, unverified sensor deployment to integrated, calibrated monitoring networks that empower authorities—because "you cannot change what you cannot measure."
The Circularity Shift: Rejecting the "install and forget" mentality in favor of sustainable, circular filtration economies that reduce waste and ensure consistent performance.
Crucially, this session will also spotlight the indispensable role of journalism, media, and communication. We will explore how media professionals must evolve from passive reporters of pollution levels to active guardians of public truth. By translating complex scientific data into clear, actionable narratives, the media can hold polluters accountable and bridge the gap between scientific warnings and public behavior. It is time to send a unified, unambiguous message across the globe: our environmental responsibilities are not optional, and the time to realign our moral and technical compass is now.
Got questions about filtration? Ask the Experts at Filtration Hour! Our panel of distinguished experts will answer your live questions. Don’t miss this opportunity to engage with leading experts worldwide and gain valuable insights into the future of sustainable air quality solutions.
About World Filtration Institute
World Filtration Institute (WFI) is a global nonprofit organization dedicated to advancing the science, technology, and application of filtration and separation solutions to promote the global filtration industry. Read more: https://www.wfius.org/.
Join Global Industry Leaders at CFSS 2026 Opening
Time: March 10, 2026 | 8:00–10:30 AM ET
Chair: Mr. Mike Clark, President, Filtration Solutions, H&V, USA
Featuring Speakers
Dr. Christine Sun, President, WFI, USA
Mr. Greg Hoverson, Vice President & CTO, Atmus Filtration Technologies, USA
Mr. Tyler Smith, Vice President, Global Lifecycle Solutions, Johnson Controls, USA
Mr. Tobias Zimmer, Senior Vice President, Camfil Group, Sweden
Mr. Martin Klein, Senior Vice President, MANN+HUMMEL, Germany
Dr. Matt O’Sickey, Director of Education & Technical Affairs, INDA, USA
Dr. Cédric Vallet, Head of Business Development, Ahlstrom, France
Mr. Richard Lydon, Secretary-General, The Filtration Society, UK
Mr. Scott Yaeger, President, FAST, USA
Mr. Kevin Jameson, Founder, PureAir, USA
CFSS 2026 Program
Want to tap into global expertise, stay current on the latest developments, strengthen your career and team, and grow your business in the fast-growing filtration industry? Join the CFSS 2026 Program Now!
Why CFSS 2026
Timely coverage of key industry dynamics (market & technologies)
Access to global filtration expertise & connections with industry experts
30+ high-value courses led by industry leaders
Cost-effective—just a fraction of the cost of conventional programs
Highly efficient—packed with field knowledge, updates, and trends
Live or 24/7 access to course recordings/handouts to fit your schedule
The CFSS Program is the filtration industry’s most comprehensive, practical, flexible, efficient, and cost-effective education program, covering:
Global Filtration Market
Filter Media Market & Technologies
Air & Liquid Filtration Technologies
Air & Liquid Filter Design
Air & Liquid Filter Testing & Evaluation
New Developments, Opportunities & Trends
